What Philip Morris International is up to Around the World

12.28.2006

A Mild Live Production: Ever since Phillip Morris took over one of Indonesia’s biggest tobacco companies, PT HM Sampoerna, tobacco sponsored activities have increasingly and disturbingly taken place. The promotional events of A Mild, one of PT HM Sampoerna’s cigarette brands can be found almost everyday. A Mild Live Production is a sustainable promotional event run on a regular basis. You can find more than one A Mild Live Production music event on the same day, run in different parts of the city. Weeks before the D-Day, the event is usually advertised on giant billboards, posters and banners. (Source: Dina Kania)

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A Mild Live Production: Ever since Phillip Morris took over one of Indonesia’s biggest tobacco companies, PT HM Sampoerna, tobacco sponsored activities have increasingly and disturbingly taken place. The promotional events of A Mild, one of PT HM Sampoerna’s cigarette brands can be found almost everyday. A Mild Live Production is a sustainable promotional event run on a regular basis. You can find more than one A Mild Live Production music event on the same day, run in different parts of the city. Weeks before the D-Day, the event is usually advertised on giant billboards, posters and banners. (Source: Dina Kania)