What Philip Morris International is up to Around the World

4.23.2007

A Mild Basket: Harlem Magicmasters 2006: Among other things, A Mild sponsors sport activities. This is one of the many promotional strategies that target on youth. On November 19th 2006, A Mild Basket held Harlem Magicmasters featuring New York All Star. The event was held at Britama Arena Sports Mall, Jakarta. It was also held in two other provinces, Surabaya and Medan. Harlem Magicmasters is a competition exhibition featuring entertainer basketball teams from United States. It comprises of entertainer basketball teams from former college basketball players, Top Amateur, NBA League, NIKE Tour. 4000 tickets were sold and most of the audiences were youth. This event was advertised on billboards and posters along roads and streets. Astonishingly, I even found one billboard advertising this event in a rural village. More of a basketball competition, A Mild also has A Mild Libama Final. The participants of this competition were university students from 6 universities in Indonesia. This event was held on 15-16 September 2006 at Soematri Brodjonegoro Sports Center, Jakarta. (Source: Dina Kania)

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A Mild Basket: Harlem Magicmasters 2006: Among other things, A Mild sponsors sport activities. This is one of the many promotional strategies that target on youth. On November 19th 2006, A Mild Basket held Harlem Magicmasters featuring New York All Star. The event was held at Britama Arena Sports Mall, Jakarta. It was also held in two other provinces, Surabaya and Medan. Harlem Magicmasters is a competition exhibition featuring entertainer basketball teams from United States. It comprises of entertainer basketball teams from former college basketball players, Top Amateur, NBA League, NIKE Tour. 4000 tickets were sold and most of the audiences were youth. This event was advertised on billboards and posters along roads and streets. Astonishingly, I even found one billboard advertising this event in a rural village. More of a basketball competition, A Mild also has A Mild Libama Final. The participants of this competition were university students from 6 universities in Indonesia. This event was held on 15-16 September 2006 at Soematri Brodjonegoro Sports Center, Jakarta. (Source: Dina Kania)